Benny remained on the payroll as a 'consultant' until his death in 1989. Jack became president while Ted became casino manager. The display became one of the casinos attractions.Īs a convicted felon, Benny was no longer allowed to hold a gaming license, so his sons took over day-to-day control when the family bought out Brown. He sold the display in 1959 and it was later recreated using 100 $10,000 bills by Benny in 1964. While Brown operated the casino, he installed the famous $1 million dollar display on the casino floor. He did not regain full control, however, until 1964. It was generally understood, however, that Brown was only a caretaker, and Benny regained controlling interest in 1957. Brown to pay approximately $5 million in legal costs. He sold his share of the casino to fellow gambler Joe W. Benny believed that small-time gamblers should get the same comps as those who bet big money.īenny served time in Leavenworth Penitentiary from 1953 to 1957 for tax evasion. It was the first casino to have carpeting, as well as comps that were offered to all gamblers. He styled it like an old-style riverboat, with low ceilings and velvet wallpaper. While not part of the same company, the other Horseshoe Casinos were owned by Jack Binion, a co-owner of Binion's.īenny Binion bought the Eldorado Club and Apache Hotel in 1951, re-opening them as the Horseshoe Casino. The Horseshoe brand was used for several casino properties owned by the Binion family members. His daughter, Becky (later Becky Binion Behnen), managed the kitchen. His sons, Jack Binion and Ted Binion, supervised the games. His wife Teddy Jane managed the casino cage until her death in 1994. The casino was also very egalitarian there were no private pits for high rollers.īinion's entire family was involved in the casino. Unlike other casinos, the emphasis at Binion's was on gambling, not on big performing acts. Ultimately, Binion's raised the table limit to $10,000 and even eliminated table limits completely at times, which was an immediate hit. When he first opened the Horseshoe, he set the craps table limit at $500-ten times higher than any other casino in Las Vegas at the time. As of 2008 it is owned by TLC Corporation and runs under the name Binion's Gambling Hall and Hotel.īinion also instituted high table limits. The property is still open, but Harrahs owns the The Horseshoe brand name. Binion's Horseshoe was where the World Series of Poker was founded. The casino was named for its founder, Benny Binion and had 366 rooms, three restaurants and a rooftop pool.

Binion's Horseshoe, also known as the Horseshoe Casino or simply The Horseshoe, was a hotel and casino located in downtown Las Vegas, Nevada on what is now the Fremont Street Experience.

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